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October, 2008

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Influence – Science and Practice

Sunday, October 5th, 2008

Title: Influence – Science and Practice – 4th edition
Author: Robert Cialdini
Year: 2001

Click, Whirr

This book is great is you would like to know more on how to influence people (or defend against being influenced. It is easy to read and the examples are entertaining and effective.

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The Selfish Gene

Wednesday, October 1st, 2008

Title: The Selfish Gene
Author: Richard Dawkins
Year: 1976

The only kind of entity that has to exist in order fir life to arise, anywhere in the universe, is the immortal replicator.

This book is quite interesting and caused a great stir when it was originally released. the title was also a bit controversial in its day and Dawkins has since made quite a splash with some of his other books, like The God Delusion.

I found the book to be very well written and engaging. I also thought that it covered modern Darwinism in good detail that a layman can follow and understand. I would recommend this book to anyone who wants to look a bit deeper into evolution.

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